Sold Out: The Underground Economy of Supreme Resellers ⁽²⁰¹⁵⁾

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Sold Out: The Underground Economy of Supreme Resellers

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Titre original :

Sold Out: The Underground Economy of Supreme Resellers

Durée :

0h 40min

Date de sortie :

November 2015

In 1994, James Jebbia opened the first Supreme location in a small storefront on Lafayette Street in New York. At the time, Supreme was a brand for skaters by skaters—even the design for the shop was more open so skaters could come right in with their skateboards. But today, 21 years later, Supreme is a legendary streetwear brand that’s cultivated a cult following well beyond that original fan base. Continuing to release product in tightly controlled, limited amounts, the brand is as big as it wants to be in New York, Los Angeles, and London; a titan in Japan—arguably its largest market.